Steve Jobs, Apple’s founder, is like a symbol for an innovation. Together with Apple, he can combine between technology and design with elegant. All Apple products are almost always crazy by apple fans.

His thinking is out of the box can be used as ways of being in 2011. Following the principles of success Steve Jobs

1. Do what you like

The people who work in accordance with his desire, his passion, will be able to turn the world into a better direction,” said Jobs. Steve Jobs followed his heart his whole life and that passion, has made all the difference. It’s difficult to come up with new ideas unless you have a passion for what you’re doing..

2. Make a dream

Desire and passion are the main fuel, but an intelligent vision will make the desire is able to realize a dream that big. In 1976, Jobs and Steve Wozniak, Apple’s founder, saw the embryo of a graphical user interface demonstrated at Xerox. At that time he was convinced that this technology will have great potential to be developed. Then a few years later, came the Macintosh. Scientists at Xerox did not realize the great potential that has a graphical user interface because the “vision” they never amounted to Jobs and Wozniak. From here, it appears that a similar event could be interpreted differently by two people who have a different vision.

3. Find inspiration anywhere

“A creativity will link one thing to another,” said Jobs. Jobs are very often seek inspiration from outside the technology industry. For him, inspiration can come from seeing phonebook, Zen meditation, a visit to India, or see a hotel chain. Everything that he saw would give and enrich ideas for businesses they manage.

4. Say “no” to many things

Steve Jobs of Apple products have always wanted to make a “simple” as possible, with neat and beautiful design. That is, he does not want to pile up-piled things that are not important in a product. For him, innovation is to minimize the things that are not necessary for the actual needs of technology and really stand out and “speak”.

5. Sell dreams, not to sell products

For Jobs, those who buy Apple products is not the consumer. They are people who have hopes, dreams, and ambitions. He makes products that help them achieve their dream. “Some say that a crazy person would buy a Mac because they’re expensive. But the madness is genius. Because of that, help them realize the dream of a genius and you will win the hearts and minds, “said Jobs.

6. Create intelligent madness

An interesting experience can be created from a case of “mad”. This “crazy” this could be a simple innovation, but never thought of by others in other companies. Innovations that make consumers feel more close to the company from the products they buy. For example, there are no cashiers at the Apple store. All they have are the experts, as well as consultants. Why? Because Apple is not a business that just “move the goods” but a business that can enrich one’s life. So think that out of the box or creative.

7. Understand your message

Steve Jobs is known as an expert in communication and storytelling. He could make a product release event into something very artsy. That is, it’s useless if you have a good product if you can not make other people interested and curious about the product. In short, innovation is something that should grow by you and your business. Make innovation as DNA or trace you. The trick, of course, with a different mindset and creative.

source : forbes